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Freeze Tag Signs "Nudge" for In-Game Marketing Solutions
New Game "Black Forest(TM): Hidden Object Mystery" is First Installation
TUSTIN, Calif., April 22, 2015 (GLOBE NEWSWIRE) -- Freeze Tag (OTC:FRZT), a leading creator of mobile social games, announced today that it has signed an agreement with Nudge, a software solution to enhance in-game marketing and live operations optimization. The company also announced Open Beta for its new game, Black Forest™: Hidden Object Mystery, is now live.
"As we prepare Black Forest: Hidden Object Mystery for launch, we have evaluated marketing software solutions to help us turn players into payers," said Craig Holland, CEO of Freeze Tag. "The Nudge platform provides very powerful and easy to use tools for us to segment players based on behavior and place customized offers during game play to reward loyal fans and attempt to increase revenue. The software also provides the ability to A/B test offers to determine which is most effective."
"We're excited to expand into the casual game space with Freeze Tag," said Dano Lee of Nudge. "Our real-time targeting and multi-channel messaging provide personalized offers to players at the point in time when they are most likely to make a purchase. Our solution can greatly increase ARPDAU (Average Revenue Per Daily Active User) and ARPPU (Average Revenue Per Paying User)."
Market Value1 $249,847 a/o Apr 21, 2015
Authorized Shares 500,000,000 a/o Jun 17, 2014
Outstanding Shares 99,938,817 a/o Nov 05, 2013
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